• understand the importance of evaluating social software & social media tools.
• understand some of the challenges in implementing social software, as well as techniques for overcoming those challenges
• understand the importance of developing and implementing social media policies at libraries.

Readings

• Should Your Company Have a Social Media Policy?, Sharlyn Lauby
• Create a Social Software Policy for your Library, Jami Haskell
• 10 Must-Haves For Your Social Media Policy, Sharlyn Lauby
• Thinking about MySpace and Other Free Third-Party Services, David Lee King
• How to Measure your Social Media Program, Jeremiah Owyang
• How to Evaluate Social Media Street Cred, David Armano
• One Approach to Org Twitter Accounts, Jenny Levine

Case Studies

• City of Seattle Blogging Policy (policy for staff)
• Social Software Policy for Multnomah County Library Users (policy for users)
• DePaul University Social Media Guidelines (policy for staff)
• Ottawa Public Library Social Media Policy
• UT Southwestern Library Social Media Policy (pdf)

Things to do this week

• View this week’s slideshow, which will be posted to the course blog.
• Read the articles for this week and post your thoughts & comments to your blog. Also, remember to check out your classmates’ posts too and respond (where appropriate) in the comments.