Wise Owl on the Web for Information has been a real exploration process for me both in the academic realm to see what had been written about older adults, seniors, and baby boomers using the internet and social media. There was much more material out there than I thought I would find and as I result my wiki and paper kept growing and changing. I feel even though I have submitted both that the wiki at least will continue growing and changing. I have information on banking, investment and taxes including credit unions here in the Okanagan and tax accountants. I also have some information on adult education and career planning, but have sent an invitation to a friend in career counselling in hope that she will add to this part of the wiki. I chose tourism information about British Columbia and the Pacific Northwest as well as cooking information as both areas are of interest to this community and to me as well. There is a little about health contacts here in the Okanagan, but this is an area that I think needs more information and last but not least I have a page of links for my library colleague, but it too needs for development. I wish to add information about gardening as it is the season and maybe some information on woodworking or antique cars as both areas seem to be popular hobbies. Books and reading along with history and genealogy are also on the list. As you can see there is much I could do with this wiki so I have understandable butterflies as to whether I have done enough. Come check out my wiki at the following link: http://wiseowlonthewebforinformation.wikispaces.com/Welcome+to+Wise+Owl+on+the+Web
The paper is a collection of thoughts and statistics that could be used to support a similar project being developed through a library. I think it is more important to share information than to copyright it in this case so here is my paper as well if you are curious.
Wise Owl on the Web:
Supporting Documentation for an Informative Wiki directed to Older Users, and the Library Personnel who serve them
Seniors, people aged 65 years and older, are one of the fast growing populations of potential and actual patrons of libraries. Between 2000 and 2030 the population will have more than doubled. (Honnold and Mesaros, 3) Seniors are not only one of the largest user groups for libraries, but they also provide one of the largest volunteer populations for libraries. Ignoring this segment of the community is not a wise choice for the survival and health of public libraries. The mandate for public libraries is to serve their communities to the best of their ability and this means having a strong and knowledgeable base of staff, volunteers, and patrons. The older adults in a community can represent a living library, a collection of human resources, which can be utilized by both the library and the larger community. It is this vast store house of knowledge that I want to harness by connecting older adults with each other and with library personnel.
Some businesses are already recognizing that building wikis into which older employees can upload at least some of their vast knowledge and experiences may mean the difference between success and failure when they retire and the business has to go through a rebuilding and retraining period. (Kapp, 2007) I want to make sure that this is an opportunity for exchange by which I mean that I want to collect a selection of resources that will be of use to the older adult population of the Okanagan. Libraries are about conversation and knowledge construction not just about being a repository for documents and more and more people are now expecting to participate in their knowledge communities interacting with what others have shared and then adding their own content. (Lanke, 2007, 5) Wise Owl on the Web will be as much about exchange of information and ideas as it is about being a knowledge repository.
Statistics Canada has provided some of the most current information about internet use patterns in Canada which is part of the information needed for this project.
According to Statistics Canada (StatCan),
Internet users in Canada, by age, 2007 (% of each group):
- 16-34: 93%
- 35-54: 80%
- 55-64: 61%
- 65+: 29%
This is roughly the same pattern seen in comScore data, where internet users in Canada ages 2 to 17 outnumber the 65 and older age group by more than 3-to-1, and those ages 18 to 24 outnumber online seniors by more than 2-to-1.
eMarketer reports that, instead of a digital divide in internet access based on race, Canada has one based on age (eMarketer, July 2007). Only 61% of Canadian adults ages 55 and older have access to the internet from any location, compared with 88% of adults ages 18-54, according to a report from Ipsos Reid. Ipsos Reid indicates the internet is by no means universal in Canada. The ‘digital divide’ is an issue that must be dealt with by both information specialists and internet providers. The divide is real and must be recognized as an issue that has not completely vanished over the years.
Adults in Canada with internet access by age 2001 & 2006 (% of respondents in each group):
- Aged 18-54: 88% in 2006 up from 82% in 2001
- Aged 55 and older: 61% in 2006, up from 48% in 2001
(The information from Ipsos Reid and eMarketer was borrowed directly from the European Travel Commission, New Media Trend Watch article on Canada.)
People who do not access the internet do have a variety of reasons for this such as not being able to afford a computer, having a computer, but not the internet, issues of literacy and computer literacy to a lack of interest. Some reasons given are that they prefer to spend their time in other ways, a lack of patience, a lack of ease with using the internet and a perceived lack of useful information.(Raptis and Dick, 2007) Many of these issues can be eliminated through access to effective computer training, public access terminals, and straight forward, easily navigable information sites that allow users to get information within the minimum amount time without the aggravation of deciding on search terms and dealing with excessive advertising.
According to Ipsos Reid’s July 2007 report, 32% of 35-54 year olds and 21% of adults aged 55 and older have reported visiting a blog. According to TNS Canadian Facts‘ study completed between April 30th and May 5th, 2007, one third of Canadians 50 and older had been to a social networking site. (European Travel Commission, New Media Trend Watch) By 2009 vis-a-vis the Forrester Research report, “More than 60 percent of those in the Baby Boomer generational group actively consume[d] socially created content like blogs, videos, podcasts, and forum.” (Beesley, 2010) Following these ever increasing numbers it should be obvious that providing online information services to older adults is the way of the future as well as a new area of responsibility for libraries in the present. Wise Owl on the Web follows the example set by sites like the White Rock/South Surrey Seniors Directory and 50Plus.com. The White Rock/South Surrey Seniors Directory is a straight forward and easy to use directory with information on topics from health to entertainment in the area. 50Plus.com has wider scope with a social networking component through a connection to Facebook and new articles available right on the site instead of requiring its’ audience to follow links to the information.
Nearly 4 in 10 online buyers visited more than one online store before finalizing a purchase, and 37% used a search engine to find a retailer. More online buyers used networking tools and platforms to share opinions, insights, experiences and perspectives than those who purchased offline. Online buyers were more likely than those who did not buy online to have written a product review, posted a video to the web or written a blog. 6 in 10 online buyers said that consumer reviews were their most trusted information source. Only 31% said they trusted newspapers or magazines most. Getting Canadians to purchase online is still a challenge. More than 2/3 of Canadian internet users like to shop online, but only 53% are willing to buy online. eMarketer projects Canadians will double their online spending for retail goods to $16 billion by 2009, from $8 billion in 2006. (eMarketer, July 2007)
Products categories purchased online in the past 6 months by online buyers in Canada April 2006 (% of respondents):
- Books and magazines: 33%
- Computer hardware/software: 31%
- Music/DVDs/Videos: 27%
- Clothing and accessories: 21%
- Gifts: 21%
- Travel: 21%
- Tickets: 20%
- Consumer electronics: 16%
- Toys and video games: 16% (European Travel Commission, New Media Trend Watch)
If people are buying and researching online then providing a site where they can access information on these topics and others such as health, social media that supports alternative communication, caring for aging parents and grandchildren, retirement, careers, volunteering, investments, taxes as well as providing a portal to both public and private sites is important. (Ownby, 2006) The wiki or website developer must consider issues surrounding accessibility for her audience which in the case of older adults: computer skills, flexibility, as well as physical and mental impediments to accessing information from reduced eyesight to short term memory problems that make remembering where you have been within a website and how to get back there an issue. Font size and colour as well as spacing and background colour can make a site easier to read and navigate particularly if coupled with a chain of links, the breadcrumb option, that allows a user to follow the path he has taken through a website or wiki and return to any previous portion of his search without having to go back through all the pages previously accessed. Moving menus and informational bubbles that flash up when someone glides the cursor over a link may be distracting versus useful to some members of the potential audience; however, a message letting the user know when they are leaving the host site may be useful particularly if it is coupled with an option to cancel the action just undertaken or to continue. (Ownby, 2006) Some of these elements while annoying to younger and more computer savvy users maybe important for those with less dexterity and or computer skill so that their adventure in cyberspace is a comfortable and successful experience which will bring them back at a future date and not close them out of the world of computers and the internet due to frustration.
A computer savvy website or wiki designer may automatically go to the internet for information, but not think about how foreign this world and choice could seem to others. This is where a multi-layered advertising campaign is necessary not just directed at older adult library patrons, but also at your colleagues and those who never step foot inside a library. Communicating with computer instructors who teach this population for an opportunity to give a guest lecture and demonstration to their classes in the area, flyers at the library and on community bulletin boards advertising your creation and a willingness to give introductory sessions would also be useful. (LaBelle, 2007) A classified ad or article in the local papers or on the radio might be worth trying as well, especially as many media outlets are now asking us to communicate with them via the web. A good choice might be Canadian Broadcasting Corporation (CBC) Radio’s Spark which concentrates on technology in Canada. In my case I will email a number of friends and relatives who are in this age group and post links to my creation in my Facebook and Twitter streams. Communicating with bloggers and site hosts who market their own sites to this demographic would be another useful way to get the word out and get traffic and input on my new wiki, Wise Owl on the Web, as well as trackbacks to any sites linked to my directory. If I was conducting this social media experiment in a library I might choose to conduct some focus groups or take my idea to the Friends of the Library and or the library board for input.
Wise Owl on the Web will come online in a friendly environment for the audience that I am targeting as more and more web designers and librarians are thinking about serving the baby boomer to senior demographic. As my wiki is not directly associated with any particular library system I do not have to worry about seeking permission before bringing it online, however, I may take my laptop to the British Columbia Library Association (BCLA) conference at the end of the month and share the results with some of my colleagues. This wiki may end up being a lifelong project as it has unlimited options for pages and this may mean that I will have to eventually pay WikiSpaces for space to continue. I am continually reminded that not every person that fits the demographic that I am serving will be interested in or ever access this wiki, but it is an experiment worth trying.
Older people are often considered to be the elders, the conservators of traditional values and wisdom-keepers of a society. But as elders and sages, they can also be “new pioneers” (Carlsen, 1991) along the information highway in rural Canada. Given the unprecedented rate of change around the world, the elder as “conservator of old values must also become the elder as pathfinder to the future” (Schachter-Shalomi, 1995) by testing new technologies, ideas, and styles of living. ((King, 2001, 61) 68 of 70 in Seniors and Technology)
Wise Owl on the Web will be a location that older users can go to access the majority if not all their information needs from links to online banking and investment sites to information for career seekers and those looking for hobby related information. Because this is a wiki project seniors and baby boomers can also share their ideas and discoveries with their peers and library personnel, who wish to serve them better.
Bibliography
Beesley, Caron (Feb. 18, 2010). “Marketing to Seniors and Baby Boomers: Have you ” in “Tips for Marketing to Seniors and Baby Boomers” post by Saskia Wijngaard on February 26,2010 on Boomer Authority:Providing Baby Boomers With Timely Advice When They Need It Most. by The 46-64 Boomer Initiative Accessed on March 30, 2010.
http://boomerauthority.ning.com/profiles/blogs/tips-for-marketing-to-seniors
European Travel Commission (Feb. 22, 2010) “Markets by Country-LongHaul-Canada” on NewMedia TrendWatch. Accessed on March 31, 2010.
http://www.newmediatrendwatch.com/markets-by-country/11-long-haul/45-canada?showall=1
Honnold, Rosemary and Mesaros, Saralyn A. (2004). Serving seniors: a how-to-do-it manual for librarians. New York: Neal-Schuman Publishers.
Kapp, Karl M. (July/Aug. 2007). “Tools and Techniques for Transferring Knowledge from Boomers to Gamers,” Global Business and Organizational Excellence, 22-37.
King, Donald A. (Sept. 2001). “Country Roads: Connecting Older Rural Canadians” in[Part] 17: Seniors and Technology of Writings in Gerontology Ottawa: National Advisory Council on Aging, 1-70. www.naca.ca
LaBelle, Shannon, MacEntee, Emma, Parker, Katherine and Stolbenko, Iouta (Nov. 28, 2007). Planning Computer-Based Programming for Leading Edge Baby Boomers in Public Libraries in Vancouver: A Focus Group Research Project. www.slais.ubc.ca/courses/libr559f/08-09…/L505_ResearchDesign2.pdf
Lankes, R. David (2007). “The Ethics of Participatory Librarianship” (forthcoming) Journal of Library Administration, 1-16. http://www.DavidLankes.org
Ownby, Raymond L. (Summer 2006). “Making the Internet a Friendlier Place for Older People,” Generations, 58-60.
Raptis, Melissa E. and Dick, Geoffrey N. (2007). “The Rise of the Silver Surfer: The Use of Computers and the Internet by Seniors-An Opportunity for Continuing Education,” Journal of Information Education Research 9(1), 141-162.